Campaign Overview

If you're subscribed to MyTime’s Automated Marketing feature, you can create custom campaigns, modify existing ones, and send them to your entire client list, specific clients, or even individual clients. This article provides a comprehensive overview of how the marketing campaign feature works.

Things to Know:

• When you send a campaign, MyTime tracks client interactions, such as whether they opened the email, how many clients booked appointments, and which email addresses bounced. You can also view the revenue generated by each campaign.
• By default, the recipient list includes clients who:
  • Are associated with a location
  • Have an email address on file and have opted in to receive email marketing campaigns

• The following statuses will appear in the Marketing > Campaigns > Sent tab after email marketing campaigns are sent:

• Bounced: The email was not received (usually due to an invalid email address).

• Delivered: The email was received but not opened.

• Delivered/Booked: The email was delivered but not opened. However, the client either scheduled an appointment online or had one scheduled in-store.

• Opened/Booked: The client opened the email and successfully booked an appointment online, but did not click any links in the email.

• Opened: The client opened the email.

• Clicked: The client opened the email and clicked a link (e.g., "Book Now") but did not schedule an appointment.

• Clicked/Booked: The client clicked a link in the email and successfully booked an appointment, or the business booked the appointment for them in-store.

• Clients must opt-in to receive SMS marketing campaigns. When the Client Marketing SMS Opt-In template is activated in Automated Messages and a client is created with the Marketing SMS checkbox checked, they will receive a text message asking for confirmation.

• They will only start receiving marketing SMS campaigns once they reply with "YES."

• You can add emojis to your marketing campaign templates for both email and SMS. To do this, copy the emoji from websites like emoji-copy-paste.com and paste it into the template.

• Email Campaigns: The recipient list includes clients who:

• Are associated with a location

• Have an email address on file and have opted in to receive email marketing campaigns

• Clients without an email address or who haven’t opted in will not be included in the list.

• SMS Campaigns: The recipient list includes clients who:

• Are associated with a location

• Have a mobile number on file and have double-opted in to receive SMS marketing

• Clients without a mobile number or who haven’t opted in will not be included.

• When sending targeted campaigns, you can target clients within a specific date range instead of selecting a number of days, weeks, months, or years. This feature requires a hidden setting, which can be activated by MyTime. Contact support@mytime.com to enable it.

• Campaign Delivery Methods: When sending campaigns, you can choose your preferred delivery method, choose from Email, SMS, or Push Notification.

• Use if Available: The selected method will be used for delivery.

• Never Use: This method will not be used, even if available.

• Notification Requirements:

• To receive SMS notifications, the client must have a valid phone number on file and be single-opted in to receive transactional SMS.

• To receive email notifications, the client must have a valid email address on file and be opted in to receive transactional emails.

• Push notifications can only be sent to clients who have your custom MyTime Guest App installed on their mobile device.
  

Related Articles: 

• Email Marketing Campaign
  
• SMS Marketing Campaigns
• Global Campaigns
• Customizing Marketing Campaigns
• Push Notifications for Campaigns
• Campaign Filters
• Delivery Method for Campaigns
• Marketing Campaign Templates

For more information, contact us at support@mytime.com.