Global Campaigns

Modified on Mon, 29 Dec at 10:03 AM

MyTime allows franchise businesses on the global database to customize manual campaigns at both the parent and child levels. This article outlines the steps to configure and send campaigns directly from the parent account for franchise businesses.

Things to know:

This feature is available only for accounts using the global database and must be enabled by a MyTime team member.
To send global marketing campaigns from both the parent and child accounts, the Global Database checkboxes must be enabled at both levels. In addition, the “Marketing Campaigns on Parent Account” hidden setting must be enabled on the parent account. Please contact our support team at support@mytime.com to have these settings enabled.
Once these hidden settings are enabled, global campaigns can be created and edited, provided the "Accessing Email Campaigns" access control is set to Edit.
SMS charges and email overage fees will be billed to the parent account, so a credit card must be on file.
SMS Segment Calculation & Billing:
- SMS costs are calculated per segment, not per message. Carriers treat each segment as a separate message for delivery and billing, so every segment is counted and charged individually. This billing method is determined by carriers and is not specific to MyTime.
- Segments per message are based on length and encoding
- Encoding Standards
  - GSM Encoding:
    - GSM-encoded messages (standard letters, numbers, and symbols) allow up to 160 characters per segment.
    - If the message is longer than 160 characters, it will be split into concatenated segments of 153 characters each.
  - UCS-2 Encoding:
    - UCS-2 messages (special characters, emojis, or non-Latin alphabets) allow up to 70 characters per segment.
    - If the message is longer than 70 characters, it will be split into concatenated segments of 67 characters each.
    - Even a single emoji forces UCS-2 encoding, reducing per-segment capacity and potentially doubling the number of segments.
  - Note: Concatenation headers are hidden data that let the recipient’s phone reassemble multiple segments into a single message.
- Each recipient receives their own copy, so the number of segments per message is multiplied by the number of recipients to calculate billing. Example: A 2-segment message sent to 50 recipients counts as 100 billable segments. If each segment costs $0.02, the total cost would be 100 × $0.02 = $2.00.
- Learn more about SMS segments & billing here.
For child accounts with the global database for marketing campaigns enabled, any customizations made to campaigns at the parent level will automatically apply to and be available at the child level.
At the child level, both global and local campaigns will be visible.
Global campaigns will be marked with a globe icon to distinguish them from local campaigns.
When sending a campaign from the parent account, clients who have not opted in to receive email or SMS marketing, or who lack an email address or phone number on file, will be excluded from the recipient list.
Revenue tracking and delivery statistics (e.g., number of messages sent, bounced, opened, etc.) for global campaigns will be available only on the parent account.
Delivery options for global campaigns can be edited at the parent level, but are view-only at the child level and cannot be modified.
When viewing campaigns under Marketing > Campaigns > Sent, the Sent Campaigns list displays the Campaign Subject instead of the template name. Since each campaign can have a different subject line and message, displaying the subject helps staff quickly recognize the purpose of each campaign. For example, if a campaign was sent using the “Promotion” template but the subject line was “Get 20% Off Your Next Visit!”, the Sent Campaigns list will show “Get 20% Off Your Next Visit!” as the campaign title, not “Promotion.”

CONTENTS

Configuring Global Campaigns at the Parent Level
Generating Global Campaigns at the Parent Level
Generating Global Campaigns at the Child Level

Configuring Global Campaigns at the Parent Level

At the parent level, navigate to Marketing > Campaigns
To access pre-saved campaigns, click the Templates tab, or stay on the New Campaign tab to create your own customized campaign
Hover over the desired pre-saved template and select 'View' to edit the template
From here, you can edit the following:
- Reply-to name: The name of the business that appears when your clients reply to an auto email. We will use the business name that was added to the business profile page
- Reply-to email: The email address of the child account where any reply from your clients will be sent. Please note that this can also be edited when sending campaigns
- Campaign Type: By default, email is selected, but you can also choose and customize templates for SMS and push notifications (if your business uses the guest app)
- Subject: The subject or title of the email. This can be set and edited to your preference
- The body of the email. To edit:
  - Hover over the highlighted sections
  - Click on the edit icon
When you are finished editing the template, select Save at the bottom

Generating Global Campaigns at the Parent Level

Navigate to Marketing > Campaigns
To access pre-saved campaigns, click the Templates tab or remain on the 'New Campaign' tab to create your own customized campaign
From the 'Templates' tab, select your desired template to send. Hover over the template to see the 'View/Send' option; click 'Send'
The template will be displayed for review and allow you to make any final changes, including changing the repy-to-email email address to the preferred child account
Once changes are completed, select Next: Select Recipients to be directed to the filter page
Select your desired filters; you can learn about each filter here
You can also search for clients by name, phone number, and email address using the search box
To view and edit the clients selected to receive the campaign before sending, select 'View' next to the client count
Once satisfied with your recipient list, you can choose to send the campaign now or later. If you choose later, you can select a date and time for the campaign to be sent.
Click on the Send button to send the campaign now
On the Campaigns Sent tab, you will be able to view all campaigns that were sent.

Generating Global Campaigns at the Child Level

From the child account, navigate to Marketing > Campaigns
To access local campaigns, click the Templates tab. Alternatively, you can stay on the 'New Campaign' tab and click the drop-down arrow next to 'Write Your Own' to access global campaigns
In the dropdown, parent-level campaigns can be identified by the globe icon
Select any template. The selected template will be displayed
Here you can:
- Choose the delivery method for the campaign
- By default, email is selected, but you can also choose and customize templates for SMS and push notifications (if your business uses the guest app)
- Make further edits to the template, including changing the reply-to-email
- Save Template: Save the changes to the child level
- Preview: View the template before sending
- Cancel: Remove the displayed template from the screen
Once changes are completed, select Next: Select Recipients to be directed to the filter page
Select your desired filters; you can learn about each filter here
You can also search for clients by name, phone number, and email address using the search box
To view and edit the clients selected to receive the campaign before sending, select View next to the client count
Once satisfied with your recipient list, you can choose to send the campaign now or later. If you choose later, you can select a date and time for the campaign to be sent.
Click on the Send button to send the campaign now
On the Campaigns Sent tab, you will be able to view all campaigns that were sent.

For more information, contact us at support@mytime.com or (385) 233-6964.

Related Articles:

Global Automated Messages

Email Marketing Campaign

SMS Marketing Campaigns

Direct / Indirect Bookings & Revenue Generated by Marketing Campaigns

Understanding SMS Segments