This functionality enhances both booking widget & express checkout flows by adding support for Urchin Tracking Module support.
UTM or Urchin Tracking Module is a simple code that can be attached to any URL to generate Google Analytics data for digital campaigns.
A marketer can better measure the success of their marketing campaign by combining UTM parameters and Google analytics, regardless of the originating ad (e.g. Facebook (Meta), Google, Instagram, TikTok, etc) (set up via GTM in the widget).
Marketers can use their predefined utm_ parameters to gather a variety of data, track where users are coming from, and even link data between different ad providers, outside of those direct ad conversion platforms (e.g. Facebook pixel for meta ads, especially after iOS 14 update which blocked cross-app tracking with the pixel by default).
Booking Widget (embedded)
When you embed the booking widget on your page, if you send someone there from an ad or direct link (e.g., influencer campaign), the booking widget will be smart enough to extract all of the utm_ parameters from your page URL and use them throughout the embedded booking widget experience so that you can stay informed about the user's journey, campaign, and anything else you predefined and aggregated in with Google.
e.g. Assume you direct someone to https://www.mywebsite.com. via a Facebook ad utm campaign=facebook&utm influencer id=1. If that page has the Book Now booking widget button embedded on it, when the user clicks Book Now and opens the widget iFrame, the Booking Widget takes both UTM campaign=facebook and UTM influencer id=1 and uses them throughout the user journey in the embedded iframe.
Express Checkout (direct URL access)
Similarly to the Embedded Booking Widget flow, simply decorating the Express Checkout link with your custom utm_ url parameters will keep them in the URL throughout the user journey and provide valuable information when combined with Google Analytics.
For example, if you link the ad to https://www.mytime.com/express checkout/123? utm campaign=facebook&utm influencer id=1 will provide your marketer with the same functionality via Google Analytics.
If you have any additional questions. please contact our Customer Support Team at firstname.lastname@example.org.