If you're subscribed to MyTime's Automated Marketing feature, you can quickly create custom campaigns or edit existing ones and send them to your entire client list, to selected clients, or to a single client. This article will explain the different mediums through which campaigns can be sent.
Things to Know:
Email Campaigns
- When you send a campaign, MyTime tracks whether clients open it, how many booked, and which email addresses bounce so you can update your records. You can also see how much revenue was generated by each campaign.
- By default, the recipient list will automatically display clients:
- Who are associated with a location
- Have an email address on file and have opted in to receive email marketing campaigns
- If a client is not associated with a location, has not opted in to receive email marketing campaigns or does not have an email address on file, they will not be included in the recipient list.
- You have the option to hide a sent campaign. This means the campaign is not deleted but is no longer visible on the Sent User Interface.
- Email campaigns sent directly to clients from their profiles can be hidden from the Marketing > Campaigns > Sent tab. However, these sent campaigns can still be accessed in the “Campaigns Received” section of the client’s profile. The ability to hide client-specific email campaigns from the Marketing > Sent tab is managed by a hidden setting that can only be enabled by the MyTime team. To enable this hidden setting, please contact our Support Team at support@mytime.com.
-
The following statuses will be displayed under the Marketing > Campaigns > Sent tab once email marketing campaigns are sent:
-
Bounced - The email was not received by the client, which typically occurs when there is no valid email address on file.
-
Delivered - The email was received by the client but not opened
-
Delivered/ Booked - The client received the email but did not open it. However, they either scheduled an appointment online or had one scheduled for them in-store by the business.
-
Opened/Booked - The client opened the email and successfully booked an appointment online, but they did not click the "Book Now" button or any of the links included in the email.
-
Opened - The email was received and opened by the client.
-
Clicked - The client opened the email and clicked the "Book Now" button or any links included in the email, but did not schedule an appointment.
-
Clicked/ Booked - The client opened the email, clicked the "Book Now" button or one of the links, and successfully scheduled an appointment. This status may also appear if the client clicked the "Book Now" button but did not schedule an appointment online; however, the business scheduled the appointment in-store on their behalf
-
Push Notification Campaigns
- The custom guest app must be part of your subscription in order to use push notifications
- If the guest app is not active on your account, the push notification option will be disabled
- Push notifications can only be sent to clients who have the MyTime Guest App installed on their mobile devices
- The push notification option is only shown in the "Deliver By" dropdown menu for all the marketing campaign templates where SMS is used.
SMS Campaigns
- By default, MyTime will automatically select the clients who have a mobile phone number on file and have opted in to receive SMS marketing campaigns. If a client has not opted in or does not have a mobile phone number on file, they will not be included in the recipient list.
- The character limit for a single SMS message is 160 characters
- After every 160 characters, we count it as a new SMS
- Images cannot be sent in an SMS campaign
- When the SMS Opt-In template is activated, it will be sent automatically to new clients created after activation
Contents
Promote Your Business
Templates | Description | Delivery Method |
Gift Cards | This notification can be sent to let clients know they can gift your services for a holiday or special event |
|
Happy Hour Specials | This notification can be sent to clients to help to fill hard-to-book times by promoting discounted times to your clients |
|
Invite Clients To Book You Online | This notification can be sent to invite clients to book you online |
|
Marketing SMS Opt In | This notification can be sent to clients to opt in to receive SMS notifications from your business |
|
One-Time Sale | This notification can be sent to clients to announce discounted times |
|
Promotion | This notification can be sent to offer clients a discount coupon on their next booking |
|
Referral Program |
This notification can be sent to clients, encouraging them to refer friends and family
|
|
Request Reviews | This notification is sent to clients, encouraging them to leave a review for your business |
|
Announcements
Templates | Description | Delivery Method |
Holiday Reminder | This notification can be sent to remind clients to book early for periods when you expect to be busy |
|
New Hours | This notification can be sent to announce new business hours |
|
New Service | This notification can be sent to announce new services that clients can book |
|
New Staff Member | This notification can be sent to announce a new staff member that has joined your team |
|
Schedule Change | This notification can be sent to remind clients of an upcoming change in your availability |
|
Special Event | This notification can be sent to invite clients to a special event |
|
Custom
Templates | Description | Delivery Method |
Intake Form Request | This notification is a one-off intake form request that can be sent to clients to invite them to complete an intake form |
|
For more information, contact us at support@mytime.com.